Part 3 details the capabilities, benefits and process of a Disruptive Inclusion engagement.
As we mentioned in last week’s post, The Winters Group mission is to connect individuals and organizations to improve marketplace (products and services), workplace (engagement and performance) and community (reputation and advocacy) results.
| Marketplace | Workplace | Community |
| We conduct process audits in all sales/marketing departments (sales/customer services, marketing, product development) to ensure an increased velocity and volume of ideas that lead to improved, or new products, relationships or approaches to doing business. | We will build a team site (or add-on) and offer training that allows you to collaborate with your clients and talent; allows the talent to learn and grow with each other and links your firm to the community organizations that can generate reputation and referrals. | We create a structured and managed social media outreach and message management plan that emanates from your business community (staff, talent and clients); engages them and pulls in new leads, and creates relationships that lead to business. |
Capabilities:
We specialize in helping organizations create and develop Diversity & Inclusion departments, training and support. The Inclusion Innovation model (pictured below) distinguishes our approach. We leverage business resource groups (BRGs), and networks, cultural competence and collaborative (social) technology to foster ideas and solutions to serve customers, engage employees and help communities.
- What we do: The Inclusion Innovation process helps businesses integrate diversity and inclusion, through cultural competency and collaborative (social) technology, into all aspects of their operations to realize benefits in the marketplace, workplace place and community. For a potential client engagement objectives might be the following:
- Marketplace: Products, market share and revenue
- Workplace: Performance improvement and referrals
- Community: Recognition, awards and referrals
- Future state: We envision connecting your company to your customers and talent in a meaningful, measurable and sustainable way through a website (or site add-on), forum, workspace, training and social media tools.
Lasting Benefits for Innovation:
The Inclusion Innovation model outlines how an organization can utilize four enablers to transform Connections into Marketplace results from the bottom-up and outside-in. Those enablers are:
- Leadership: We assist leaders establish, measure and be accountable to Strategic Leadership that is defined by self-aware, business-aligned and modeling D&I behavior.
- Culture: We assist companies create an Enabling Culture through intercultural competence education, training and coaching that values and leverages differences and similarities.
- Empowerment: We help organizations develop and manage active and Empowered Networks that develop plans and foster ideas that raise engagement and deliver business results.
- Social Media Technologies: We work with clients to select, setup and customize Social Media Technologies that identify and accelerate connections, and facilitate the development of social engagement with customers, employees and communities..
We complete work in clear segments or modules so that you have the opportunity to review our efforts against your business objectives and determine if the engagement should continue. Moreover, this approach provides you with tangible products, or deliverables, at each stage that will have value in and of themselves.
How We Manage Projects:
We use a Smartsheet project plan that incorporates the Inclusion Innovation model; the Plan, Do, Check and Adjust continuous improvement methodology and identifies marketplace, workplace and community goals, objectives and tasks.
Smartsheet is an intuitive online project management tool enabling teams to increase productivity using cloud, collaboration, & mobile technologies.
We can work with you to incorporate diversity, cultural competence and collaborative (social) technology to foster business innovation and solutions. Contact us!
