This year many of us will be eschewing going out shopping on Black Friday, instead staying in our soft pants and eating Thanksgiving leftover sandwiches and just one more piece of pie, but that doesn’t mean we won’t be shopping at all. As we barrel into a likely isolated winter, and having already lost over 100,000 small businesses, it’s more important than ever that we support independent retailers as they attempt to weather these incredibly difficult times.
So instead of waiting for Cyber Monday deals from huge e-tailers, consider doing your online shopping on Friday and supporting a Black-owned business. Regardless of who or what you’re shopping for, the resources below will help you find the perfect thing.
Instead of waiting for Cyber Monday deals from huge e-tailers, consider doing your online shopping on Friday and supporting a Black-owned business. Share on X- We Buy Black: an online marketplace with dozens of categories with products exclusively from Black-owned businesses.
- Official Black Wall Street: Search thousands of Black businesses to find retailers near you, consult reviews and listings, and take advantage of special offers by buying online.
- If you prefer that someone else do the legwork for you, New York Magazine has curated a list of 180 Black-owned businesses you can support online
And, of course, remember to share your great experiences on social media and tag the businesses!
All the clothing at Lola s African Apparel is designed and made in Nigeria by Nigerians. Owner Ifafunke Lola Oladigbolu has been in the apparel business for 10 years, and one year at her current location on Ashby Avenue. Photo: Pete Rosos This Discovered in Berkeley story is brought to you by Berkeley’s Office of Economic Development. It’s a special edition, showcasing a number of Berkeley’s Black-owned businesses that are innovating through the COVID-19 pandemic.