The Buzz: How the U.S. Manages to Sell Everything from Beer to Real Estate via Cultural Appropriation
Last week, my Hulu programming was interrupted by a commercial for a store advertising colorful party cups and “select sombreros and t-shirts at half price!” The commercial’s voiceover never mentioned Cinco de Mayo, but the message was nonetheless conveyed as “Tequila made me do it,” and “Turn down por que” shirts flashed across the screen. I winced, reminded of how an occasion marking Mexican victory over an invasion has been appropriated.
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