As we embark into 2024 — a year sure to be polarizing with a major election on the horizon and continuing global unrest — culture and cultural competency should be at the forefront of our minds. It will serve organizations not only in attracting, engaging, and retaining top talent, but also in weathering the volatility and uncertainty of the socio-political challenges yet to come.
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One component of the DEIJ alphabet that often gets overlooked is the “A”– Accessibility. Considering accessibility as a standard practice in marketing offers incredible opportunities to build equity, inclusion, and justice. Marketing has one of the most influential and significant impacts on accessibility within an organization.
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The single post threatened the very concept of self for many right-leaning beer drinkers who hold a narrow, exclusive view of who should drink their beer — or perhaps more to the point, whose humanity is worth honoring.
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The proliferation of social media and the ease of access has elevated and spread the voices of historically marginalized communities. People are able to tell their stories and be heard more easily than ever before. The downside is that stories of hatred, violence, bigotry, racism, sexism, and lies are also elevated and spread.
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Most of us don’t spend much of our time thinking about our digital footprint. We go about our day just living our lives. However, that doesn’t mean our data isn’t thinking about us. We need strong Federal protections of data privacy rights. Data mining is too widespread, too complex, and too embedded into our daily lives for state level protections to make any measurable impact. We need to hold companies accountable for the data they collect and the ways in which they use it.
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